Nykaa is an Indian electronics company founded in 2012 by Falguni Nair and headquartered in Mumbai. Vende produtos de beleza, health e moda por meio de sites, aplicaciones móveis e mais de 100 lojas offline. In 2020, it became a premier Indian startup led by a unique woman.
A Nykaa sells products manufactured in India and internationally. In 2015, the company expanded from an online model to an omnichannel model and began selling products beyond beauty. A partir de 2020, vende mais de 2.000 marcas e 200.000 produtos em suas plataformas.
Falguni Nair, ex-director administrativo da Kotak Mahindra Capital, founded Nykaa in April 2012. It started as an electronic commerce portal that offered a variety of beauty and wellness products. O nome da marca Naika é derivado da palavra sànscrita nayaka, que significa atriz ou “uma no centro das atenções”. The site was first launched on Diwali 2012 and became commercially available in 2013.
Em 2015, a company expandiu de um modelo apenas online para um modelo omnichannel e began a vender produtos de moda.
In October 2020, the company launched Nykaa Man, the first multi-brand e-commerce store in India for masculine care. A company expandiu-se para a moda ao lancar o Nyika Design Studio, que foi renomeado para Nyika Fashion.
In 2020, a Nykaa introduziu o Nykaa PRO. It is a premium association program that offers users exclusive access to beauty products and professional beauty offers through the Nykaa application. Em dezembro de 2020, a Nykaa Fashion launched its first store in Delhi, turning the business of fashion omnichannel.
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