Analysts say the KSA beauty and personal care market has a market volume of $2.15 billion and is expected to grow by 5.27% annually in the next five years.
Saudi women are increasingly spending money on cosmetics and beauty products. The results of a research study published in the Journal of Cosmetic Dermatology showed that single women were the main consumers of cosmetics in Saudi Arabia. Survey respondents told researchers that applying cosmetics made them feel more desirable and attractive, which boosted their self-confidence.
As Saudi women enjoy the more liberal culture in KSA, they can focus on the latest beauty trends, the first of which is clean beauty.
Like women and men from other countries, consumers in KSA are becoming more aware of the benefits of using beauty products and cosmetics that utilize clean ingredients. Products that use naturally sourced ingredients such as aloe vera, tea tree oil, and zinc oxide are less likely to irritate the skin. Clean products are also better for the environment and no animals are harmed during the manufacturing process.
Hybrid Skincare and Makeup
Women want simplicity in their beauty routines and hybrid products that combine skincare and makeup are becoming more popular. One example is a moisturizer and foundation combo, which adds a natural dewy glow to the skin along with some light coverage. With Saudi women enjoying busy lives, small time savings made in beauty routines can make life much easier.
Personalized Beauty Routines
The desire for clean beauty products is also leading to a greater awareness of the value of creating a personalized beauty routine. Instead of buying just one generic product, consumers in Saudi Arabia are paying closer attention to the products they use and choosing products that better fit their skin type and routine.
Smart technology is a relatively new trend in the beauty sector, but women in Saudi Arabia are enjoying how easy it is to use smart tech beauty gadgets in the comfort of their own homes. Technology-infused skincare products that are becoming increasingly popular in the KSA include microcurrent facelift devices, LED lights, ultrasonic vibration devices, and cleansing brushes. Manufacturers say that microcurrent devices are in particular demand, with the KSA a major market for top brands.
Women in Saudi Arabia are enjoying the less is more look when it comes to makeup. Light, nude colors, designed to enhance the radiance of the skin are in right now, and this trend is likely to be around for some time.
The Rise of the Influencers
Social media influencers now play a big role in the decisions women make when they buy beauty products and cosmetics. Influencers like Nadine Nassib Njeim with 15.4 million followers, and Noha Nabil, with 12.3 million followers, advise women on the latest trends and recommend products and beauty-tech worth trying.
Online shopping has grown in popularity and women are enjoying how easy it is to purchase makeup, beauty products, and fashion items from online stores. In addition, they can save money by using discount codes, such as the Farfetch promo code.
The beauty industry is set to grow over the next few years, and it will be interesting to see what new trends emerge in Saudi Arabia.