Are you ready to advertise your business in Houston, Texas? Houston is an amazing place to advertise. It’s a booming metropolis with a population of about 2.3 million people. No matter what type of business you run, chances are you’ll find the ideal audience in Houston. This city is not only large, but it is also extremely diverse. With only half of the population identifying as Caucasian, the remaining residents of Houston are mainly Hispanic/Latino, African American, or Asian. Houston boasts a large population of youth, with approximately one in four Houston residents being under the age of 18. Clearly, no matter what your target audience looks like, you are bound to find them in Houston. Today, we’re here to tell you what you need to know about advertising your business in Houston. From making the most of Houston billboards to how to create eye-catching advertisements, this article will give you a brief guide on how to start your advertising journey in this iconic Texan city.
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Understand Your Niche
As we mentioned, Houston has a huge population. Consequentially, there are a lot of startups and businesses already established in Houston. To give you an idea of how many businesses can be found in Houston, there are 8,800 tech-related businesses in the city. This number only includes businesses that work in technology, so you can imagine how that number grows exponentially when you add in other types of sectors. Since there are so many companies already established in the city, you need to understand your niche if you also plan on advertising in Houston. Focusing on your business’s niche means finding what makes your business unique and going full-speed ahead on emphasizing those unique qualities.
For example, say you are trying to advertise your business, which is a marketing agency. The most important question you need to answer when it comes to understanding your niche is this: how is your marketing agency different from other marketing agencies? What makes your marketing agency special? If you cannot answer this foundational question, then your advertising strategy needs to be re-thought. All of a business’s marketing should focus on its niche – on what makes them different from other similar businesses. Maybe your marketing agency targets young creatives trying to start a business. That’s a unique quality that would be great to emphasize in your advertisements. If you don’t understand your niche and center your marketing strategy on that niche, your business and advertisements will easily be overwhelmed by all the other pre-established businesses that cater to the same crowd. Do you have a business that sells miscellaneous goods? At the end of the day, people will still always go to Walmart unless they understand what makes your business different from Walmart. Understanding your niche is everything, and you can’t advertise effectively without knowing your business’s niche like the back of your hand.
Keep It Short
Now that you know the importance of honing in on your business’s niche, it’s time to move on to what you need to know about billboard advertising, specifically, for this article, using Houston billboards. Houston is a bustling city full of busy professionals. If you advertise your business using Houston billboards, a large percentage of the people who pass by it will probably see it on their commute to work. At this time of the day, people are way too busy and the roads are way too crowded for passers-by to read an entire paragraph on a billboard. Rather, what you should do is include only a sentence or two on the billboard that really captures the essence of what you want passers-by to know about your business, in addition to the web address of your business website.
Make Your Billboards Pop
Not only should your billboards have a message that’s short and succinct, but it should also be eye-catching. People already pass too many gray billboards covered in text in a boring font. To catch the attention of people during their drive, try to incorporate bright colors into your billboard. Use large, fun fonts. Of course, all of this should connect back to the overall branding of your business, but it needs to be eye-catching. You might want to consider outsourcing help to make your Houston billboards attract more attention.
We hope this article was helpful in showing you a few things you need to know about advertising in Houston, Texas. AdQuick is a great resource if you’re looking for available Houston billboards. On AdQuick, you can learn everything you need to know about out-of-home advertising in your area and how you can make your business excel with billboard advertising. Sit back, and watch your business thrive.