If you searched for “GIVA.com”, chances are you’re looking for the popular Indian jewelry brand GIVA. The first thing to clarify is that the actual website is GIVA.co, not GIVA.com. It sells silver, gold and lab-grown diamond jewelry and divides its jewelry into ‘ everyday’, occasion ‘occasion ‘, and ‘ gifty’ categories.
GIVA has gained traction primarily among a target group of buyers who want more personal trinkets than fashion accessories but can’t afford fine jewelry. Rings, earrings, necklaces, pendants, bracelets, anklets, chains, customized jewelry and jewelry for men are all available from the GIVA catalog.
This guide details what GIVA is, what they sell, how their jewelry categories are distinct, what you need to ensure before purchasing a product, and whether the brand is worth the purchase for everyday wear or as a gift.
Table of Contents
What Is GIVA?

The Bangalore-headquartered firm, GIVA, that had begun a few years ago with plain 925 sterling silver pieces and added gold and lab-grown diamond ranges along the way, said it was launched by Ishendra Agarwal, Nikita Prasad and Sachin Shetty. According to GIVA, it was launched in 2019.
The rationale behind GIVA is simple in principle: s implifying how appealing jewellery can be found and bought, via a dual online and offline channel approach. The latter is important for things like jewellery, as consumers typically need a closer inspection before buying.
GIVA launched an omnichannel retail network and said in 2022 that the business hit the 200-store mark.
Simple Definition of GIVA
GIVA is an Indian direct-to-consumer jewellery brand that offers affordable ranges in categories such as silver, gold and lab-grown diamonds, with online as well as offline store accessibility. This is no ordinary online accessory shopping site; the inventory range includes fine jewellery and an assortment of items meant for gifting and celebration or dressing purposes
What Does GIVA Sell?
GIVA’s product range is one of the reasons the brand attracts such a broad audience.
The list of categories currently on the main site features rings, bracelets, pendants, earrings, men’s Jewellery, sets, anklets, silver chains, Mangalsutras, nose-pins, personalized jewelry, perfumes and toe rings. The wider catalogue goes on to feature gold-plated and rose-gold choices, zircon jewelry and themed collections.
Main GIVA Jewellery Categories
| Category | What It Generally Means | Best For |
| 925 Silver | Sterling silver jewellery containing 92.5% silver | Everyday wear and gifting |
| Gold Jewellery | Jewellery made with gold, including different designs and specifications | Long-term jewellery purchases |
| Lab-Grown Diamonds | Diamonds created through a controlled technological process rather than mined from the earth | Engagements and contemporary fine jewellery |
| Gold-Plated Jewellery | A base jewellery material covered with a layer of gold | Fashion-focused styling |
| Rose Gold Styles | Jewellery featuring a pinkish gold-toned finish | Modern and romantic looks |
| Personalised Jewellery | Designs created around names, initials or personal details | Gifts and special occasions |
The exact metal, stone, plating, weight, dimensions and pricing vary from one product to another, so shoppers should always read the individual product description rather than judging a piece only from its photographs.
What Does 925 Silver Mean?

Perhaps the most crucial term one must know while shopping on GIVA is 925 Silver. “925 sterling silver is an alloy (combination) that contains 92.5 percent fine silver, and the other 7.5 percent comprises metals that can help build strength and longevity into the metal,” notes GIVA, as their initial range of products revolves around pure 925 fine silver jewelry in direct opposition to cheap fashion jewelry, which just looks silver in colour!
Why 925 Silver Is Popular
925 silver offers a useful middle ground:
- It has the appearance and character of genuine silver.
- It is generally more affordable than gold.
- It works well for everyday designs.
- It can be used for rings, pendants, earrings, bracelets and chains.
- It makes a practical gifting option.
However, silver jewellery still requires care. Perfume, moisture, chemicals, cosmetics and prolonged exposure to harsh environments can affect jewellery finishes over time.
GIVA Jewellery Price Range
GIVA does not have one fixed price range because its catalogue covers several different materials and product types.
At the time of checking, examples visible on the official website included silver earrings around ₹999, silver and gold-toned jewellery around ₹1,499–₹3,999, and some more elaborate products at higher prices. The displayed prices can change because the site frequently shows promotions and price reductions.
For example, products listed on the site included a Silver White Pearl Earrings at ₹999, Golden Butterfly Tiny Studded Affair Earrings at ₹1,499, Silver Classic Solitaire Ring at ₹3,999 and several necklaces around ₹2,999.
So, rather than asking “How much does GIVA jewellery cost?”, a better question is “What material and type of jewellery am I buying?”
A simple silver pendant and a lab-grown diamond ring naturally belong to very different price categories.
GIVA vs Traditional Jewellery Stores vs Marketplaces
The best way to understand GIVA is to compare its shopping model with other common jewellery-buying options.
| Feature | GIVA | Traditional Jewellery Store | General Online Marketplace |
| Product focus | Jewellery-focused | Jewellery-focused | Many product categories |
| Online shopping | Strong | Varies by retailer | Strong |
| Physical stores | Yes | Usually yes | Usually limited/brand dependent |
| 925 silver selection | Strong | Depends on store | Highly variable |
| Gold jewellery | Available | Strong | Depends on seller |
| Lab-grown diamonds | Available | Depends on retailer | Highly variable |
| Personalised designs | Available | Often available | Depends on seller |
| Design discovery | Strong | Depends on showroom | Very broad but inconsistent |
| Brand-controlled experience | High | Usually high | Can vary by seller |
This comparison does not mean one option is universally better.
A traditional jewellery showroom may be preferable when you want to compare heavier gold jewellery physically. A marketplace can offer enormous variety. GIVA sits somewhere in between: it provides a specialized jewelry catalog with an online-first shopping experience and a growing physical retail presence.
Why Is GIVA Popular?
There is no single reason.
For many shoppers, the attraction is the combination of modern designs, accessible pricing, gifting options and convenience.
Traditional jewellery can sometimes feel reserved for weddings, festivals or major life events. GIVA’s styling is much more focused on jewellery that can become part of an ordinary wardrobe.
A small pendant can be worn to work. A pair of studs can work with casual clothes. A simple bracelet can become an everyday accessory.
That makes the brand particularly interesting for people who do not want to wait for a wedding or celebration before buying jewellery.
The gifting angle is also important. GIVA’s catalogue contains many products that are easy to associate with birthdays, anniversaries, relationships, milestones and personal occasions.
GIVA for Everyday Jewellery
If your goal is everyday jewellery, silver can be an attractive starting point.
Instead of buying one expensive piece that stays inside a jewellery box, shoppers can choose several simpler pieces for different outfits.
For example:
- A small silver pendant can work with office clothing.
- Minimal earrings can suit everyday outfits.
- A delicate bracelet can add detail without looking excessive.
- A simple ring can become a signature accessory.
- An anklet can work with casual or traditional clothing.
The important word here is care.
Even decent jewellery will not last a lifetime… Wearing jewellery is all in a day’s wear. Perfume, soap, sweat, and environmental factors can gradually reduce your favourite piece’s life. A few minutes spent wearing, putting away and cleaning up could make quite a difference for the better.
GIVA for Gifting
GIVA makes a lot of sense when the gift needs to feel personal.
Jewellery has a different emotional character from many ordinary gifts. A carefully chosen pendant or ring can represent a birthday, friendship, anniversary or personal milestone.
The company also has themed collections. Its official website describes collections such as Sky High, Wings of Wonder, The Bhumi Collection, VivaahDaSwag and Cherry Pop, each using different design inspirations.
That variety gives shoppers more than just a choice between “ring” and “necklace.” You can search according to personality and style.
A Useful Gifting Tip
Do not choose jewellery only because it looks beautiful in the product photograph.
Think about the recipient.
Ask yourself:
- Does she usually wear silver or gold-toned jewellery?
- Does she prefer minimal or statement designs?
- Does she wear necklaces regularly?
- Would a personalised piece mean more?
- Is the size adjustable?
- Is the product appropriate for everyday use or mainly occasional wear?
A ₹2,000 piece that matches someone’s personality can be a better gift than a ₹10,000 piece that never leaves the box.
What Are Lab-Grown Diamonds?
GIVA has expanded beyond silver into lab-grown diamond jewellery.
A lab-grown diamond is a real diamond produced using controlled technological processes rather than geological formation deep inside the Earth.
It is important not to confuse a lab-grown diamond with imitation stones such as cubic zirconia.
Lab-grown diamonds have the same basic crystal structure and chemical composition as mined diamonds. The major difference is their origin.
For buyers considering this category, the most important details are the individual stone’s specifications, certification, setting, metal purity, return terms and warranty conditions.
Do not buy a diamond simply because the product photograph looks impressive. Jewellery is a technical purchase as well as an emotional one.
What Should You Check Before Buying From GIVA?
Online jewellery shopping is convenient, but photographs can never tell the entire story.
Before placing an order, check the following:
-
Material
Look carefully at whether the piece is sterling silver, gold, gold-plated, rose-gold plated or another material.
The colour alone does not tell you what the jewellery is made from.
2. Size
This is especially important for rings, bracelets and anklets.
Check the available size options and measurements before ordering.
3. Product Weight
Weight can help you understand the physical character of a jewellery piece. Do not compare two products only by price if their materials, weights and stone specifications are different.
4. Stone Details
If the jewellery contains zircon, pearls, diamonds or other stones, read the specifications.
A stone’s appearance in a photograph can be very different from its actual size.
5. Care Instructions
Refer to the manufacturer’s care instructions. Jewellery should not be exposed to chemicals, perfumes, moisture and mechanical abrasion as much as possible.
6. Return and Warranty Terms
Policies can change, and different product categories may have different conditions. Read the current terms on the product and official policy pages before purchasing.
7. Invoice and Authenticity Information
Keep your invoice and accompanying documentation. GIVA says its shopping experience includes an authenticity certificate with purchases.
Is GIVA Jewellery Worth Buying?
For the right buyer, GIVA can be a sensible option, particularly if you are looking for contemporary jewellery rather than traditional heavy jewellery.
Its strongest appeal is the combination of design variety, accessible entry points, online convenience, and a specialized jewelry catalog.
However, at the same time, do also take the element of expectation to a sensible conclusion. Silver can’t even be placed in a similar shopping basket to high grade of gold, and for gold-plated jewellery it isn’t realistic to measure that piece the same as one of solid gold. A man-made stone can’t simply be judged by its price alone – you’d be expecting it to measured by the four Cs (cut, colour, clarity, and carat).
In other words, the question is not whether GIVA is “good” in the abstract. The better question is whether a particular GIVA product is suitable for your purpose, budget and expectations.
Pros and Cons of GIVA
Pros
- Large selection of contemporary jewellery.
- Strong focus on 925 silver designs.
- Gold and lab-grown diamond options are available.
- Dedicated categories for men and women.
- Personalised jewellery options.
- Useful for birthdays, anniversaries and other gifts.
- Online and physical-store shopping options.
- Wide range of styles and price points.
- Regularly updated collections and launches.
Cons
- Product quality and construction can vary by design.
- Jewellery needs appropriate care to maintain its appearance.
- Some shoppers may find certain designs more expensive than local alternatives.
- Online photographs cannot completely replace seeing jewellery in person.
- Promotions can make original and sale prices appear very different, so shoppers should focus on the actual selling price and product specifications.
GIVA Customer Experience
GIVA’s plan goes further and takes the experience of shopping for jewelry beyond the confines of even online showrooms, and into a lifestyle affair. The firm indicates it is investing in an omnichannel approach where buyers can move seamlessly between online and real-life channels. Their website highlights their associated app and provides online ordering.
Separate discussion topics online are very mixed – but largely positive in some specific cases, complimenting individual silver products on their design and resilience for value – though the discussions show concerns about pricing/service levels, which are an indication of customer experience but not definitive statements on every single GIVA piece.
It is good practice, whether we are buying jewelry online or not, to avoid relying on a single customer rating as representative of a brand .
How to Choose the Right GIVA Jewellery
If you are visiting GIVA for the first time, the enormous selection can actually make choosing harder.
A simple approach works better.
For a First Purchase
Start with a simple 925 silver product.
A pendant, small earrings or minimalist bracelet is easier to style and gives you a practical introduction to the brand.
For a Gift
Choose according to the recipient’s existing jewellery style.
If she wears delicate jewellery, do not suddenly buy an oversized statement necklace just because it looks impressive online.
For an Occasion
Look at collections rather than searching only by product category.
Themed collections can make it easier to find a piece that feels connected to the occasion.
For a Premium Purchase
Move beyond the photograph.
Check metal purity, stone specifications, certification, dimensions, weight, warranty and return conditions before making a larger purchase.
Final Verdict:
If by GIVA.com you mean the Indian jewellery brand GIVA, the official destination is currently GIVA.co. The brand has developed from a silver-focused D2C jewelry company into a broader jewelry business covering silver, gold, and lab-grown diamonds.
Its biggest strength is variety. Someone looking for a ₹1,000-level gift and someone shopping for a much more premium jewelry piece can both find relevant categories on the same platform. The brand also bridges the gap between online convenience and physical jewellery shopping through its store network.
For everyday jewellery, gifting and contemporary designs, GIVA is certainly a brand worth exploring.

