Fast-forward a few decades, and laser hair removal has become one of the fastest-growing sectors in the beauty industry. According to Cognitive Market Research, the global laser hair removal market is valued at approximately $989.5 million in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 19.2% through 2031. North America leads the market, holding over 40% of the global revenue, followed by Europe with more than 30%, and the Asia Pacific with around 23% — regions where clinics and beauty salons alike are seeing a surge in demand for longer-lasting, scientifically backed results.
To discover what attracts women and men to laser hair removal today, we met Meerim Ramatova, a beauty industry entrepreneur and technology specialist with over a decade of experience in the field, as well as the founder of Naked, two clinically driven laser hair removal studios that have been operating in Bishkek, Kyrgyzstan, since 2023.
The Freedom to Feel Like Yourself
Nature has given people different types of body hair, depending on the climate in which they live. In colder regions, thicker hair helped keep the body warm; in hotter areas, lighter hair made it easier to stay cool. However, in modern life, body hair is less about survival and more closely tied to personal comfort and self-perception. A study published in the Journal of Lasers in Medical Sciences examined the effects of laser-assisted hair removal (LAHR) on women with hirsutism, a condition characterized by excessive hair growth. The study found significant improvements in participants’ quality of life and reductions in depression scores following treatment. In numbers, their feelings of sadness and anxiety decreased by about 25%, and their satisfaction with their appearance increased by almost 40%.
“At our studios, we see how much this small change can mean,” says Ms. Ramatova. “Women come in worried about how they look or tired of the constant pressure to be ‘ready’ all the time. After a few sessions, they seem more open and confident, as if a weight has been lifted from them. Men have their reasons — many of them are athletes or work in fields where appearance matters. For them, it’s often about feeling more comfortable in their bodies and being more focused on their goals. It’s amazing how something so simple can help people feel stronger and more at ease with themselves.”
Meerim Ramatova employs a distinctive approach that has proven effective in practice. At Naked, the team doesn’t just perform laser hair removal procedures—they involve each client in the process, explaining how the technology works, what influences the results, and which widespread myths have little to do with reality. Drawing on real-world experience and scientific knowledge, they have also created educational programs for beauty professionals, helping to raise standards across the industry and encourage a culture of conscious beauty. In just over a year and a half, her business has served more than 1,500 clients, with a monthly growth rate of 10–15%. Over 70% of clients return after their first visit, reflecting the trust built through honest communication, consistent results, and respect for each individual’s goals.
The Quiet Happiness of Healthy Skin
Among the undeniable benefits of laser hair removal is its positive effect on skin health. Studies, including research published in the “Journal of the American Academy of Dermatology”, have shown that light-based therapies, such as laser treatments and intense pulsed light (IPL), can significantly improve inflammatory skin conditions. These include acne, folliculitis, rosacea, pseudofolliculitis, and painful ingrown hair cysts. Laser procedures target hair follicles and reduce regrowth, helping to prevent hair from curling back into the skin, a major cause of irritation, inflammation, and scarring.
For many of Meerim’s clients, particularly those prone to ingrown hairs after shaving or waxing, laser hair removal offers genuine relief from discomfort and recurring skin issues, along with smoother, healthier-looking skin. More than 200 positive reviews reflect how much careful, scientifically informed treatments can change people’s everyday experience. By focusing on the proper selection of equipment and laser settings for each individual, she has helped improve the quality of procedures and strengthen client trust while salon procedures are carried out using the latest generation of laser devices, ensuring both safety and visible results.
“We often see how much the skin improves after a full course of treatments,” comments Ms. Ramatova, who also holds a medical degree and publishes research in respected scientific publications. “Inflammation goes down, painful ingrown hairs no longer return, redness fades, and the skin becomes calmer and stronger. Many people feel more at ease when these constant problems disappear. Healthy skin changes the way a person lives — it brings back comfort, and sometimes even simple happiness in everyday things.”
Choosing Care Over Haste
While laser hair removal often requires a higher initial investment than waxing, it tends to be much more cost-effective over time. Regular waxing requires frequent sessions—typically every three to four weeks—which can add up significantly over the years. Laser treatments, by contrast, usually involve a set course of sessions with long-lasting results, considerably reducing the need for ongoing sessions. Over several years, the difference becomes clear: laser hair removal can save not only time but also considerable money compared to traditional methods.
In her practice, Meerim Ramatova follows a scientific and honest approach, always keeping the client’s needs and budget in mind. Treatment plans are carefully built using high-powered, modern equipment, focusing on thorough work in each area, and avoiding unnecessary sessions. Longer intervals between treatments allow the skin to recover naturally, resulting in better results over time. This careful and respectful attitude has paid off — since opening, the business has grown more than threefold, a reflection of the trust and loyalty built through transparency and genuine care for clients.
“One of the most rewarding parts of this work is seeing how much can change when the right approach is used. It’s important to educate specialists to respect the client, avoid unnecessary procedures, and work with a clear understanding of how laser treatments function. There is still a lot of misinformation around, so helping people make safe, thoughtful choices feels like an important part of what we do. I hope to keep developing this direction further — raising awareness, improving standards, and making high-quality care more accessible to more people.”
This approach captures the essence of Meerim Ramatova’s work: building trust, raising professional standards, and prioritizing client well-being. Her experience demonstrates that when science, honesty, and care come together, visible results can be achieved, as well as a change in people’s perceptions of beauty. Laser hair removal, once a luxury or an unknown option, is steadily becoming a thoughtful, accessible choice for those who value comfort, health, and a deeper connection to their sense of confidence.