Durana Elmi Expands Cymbiotika
For years, beauty insiders have agreed that true radiance begins with wellness. Durana Elmi, founder of Cymbiotika, has taken that philosophy to the next level by creating one of the fastest growing supplement brands in the country. This fall, her vision steps onto a much larger stage with Cymbiotika’s nationwide launch at Target stores and Target.com.
“This partnership represents more than growth for Cymbiotika—it is a step forward for women entrepreneurs who want to see their innovations reach mainstream audiences. It proves that when you intersect passion and purpose, amazing things happen,” says Elmi.
The Beauty of Wellness
Cymbiotika has built a reputation for science backed, premium supplements designed to support the body at its core. By focusing on nutrient absorption and clean formulations, the brand has created products that not only improve health but also enhance skin vitality, hair strength, and overall appearance—key priorities for beauty-conscious consumers.
Among the four products now available at Target—Liposomal Glutathione, Liposomal Vitamin C, Irish Sea Moss, and Liposomal Magnesium Complex—each plays a vital role in promoting beauty from within. From collagen support and immune protection to gut health and stress management, Cymbiotika’s formulations align perfectly with the holistic approach to beauty that is defining the new era of self-care.
Female Founder, Fearless Vision
Elmi’s leadership is as inspiring as her brand. As a female founder navigating an industry long dominated by legacy companies, she is breaking barriers not only for herself but for the next generation of women entrepreneurs. Her success demonstrates that beauty and wellness innovation can thrive in both luxury spaces and mainstream retail, without compromise.
A New Era in Everyday Beauty
With its launch at Target, Cymbiotika brings a touch of luxury-level wellness into the daily lives of millions. By making these products accessible nationwide, Elmi is helping to close the gap between beauty ideals and real-world wellness solutions.
For the modern consumer, it is no longer about choosing between health and beauty—it is about embracing both. With Cymbiotika, Durana Elmi is proving that beauty begins not with what you put on your body, but with what you put into it.